Alakh Advertising & Publicity expands usage of Edge1 OOH Software
Largest out-of-home media vendor and agency in Mumbai, migrates to Edge1 software to manage its outdoor advertising business
US Technosoft, a leading ad tech company for out-of-home advertising, announced today that Alakh Advertising & Publicity (Alakh) has successfully migrated all its outdoor media operations on Edge1 OOH Platform. Alakh, the Out-of-Home media company that reaches consumers where they shop, dine, commute and play, is one of the largest media operators in Mumbai, reaching more than 76 million unique consumers with heavy presence in Mumbai through Billboards, Unipoles, Pole Kiosks and backlit media in many iconic areas of Maharashtra.
Alakh rolled out Edge1 as OOH business management software in Sep’14. Today, the company is successfully using the application from last 2 years and completed its business data migration entirely on Edge1 Software platform to manage media inventory, campaign management, as well as including plans, work orders, accounts and much more. "Providing more value than software to Alakh has always been our agenda from day one" commented Upinder Singh, Edge1’s Project Director. "This has been a natural progression to our full product stack. Alakh first signed onto Edge1’s planning application, and then organically expanded onto the rest of our software platform, which is much, much larger than the planning piece alone. While we do planning and campaign management very well, it only represents 5% of our product stack. I'm delighted that Alakh is added to our client’s kitty ".